About us

Proud to be Māori was born here in Taranaki, where the maunga stands tall and the moana reminds us of who we are and where we come from. Our brand is more than just clothing – it’s a statement of identity, unity, and resilience.

Every piece we create carries the wairua of our tūpuna and the stories of our whenua. We design with pride, knowing that when you wear Proud to be Māori, you’re not just representing yourself – you’re carrying a legacy.

From Taranaki to the world, our mission is simple: to celebrate Māori culture, uplift our people, and make sure our reo, tikanga, and identity are never lost. We stand for those before us, those with us now, and those still to come.

He tohu whakakake. He tohu kotahitanga. We are Proud to be Māori.