About us

Proud to be Māori is more than a brand — it’s a movement.

We exist to help revitalise our culture, reclaim our mana, and celebrate the beauty of being Māori in today’s world. Every product we create carries the heartbeat of our people — showcasing Māori design, heritage, and identity with pride.

Our kaupapa is simple: to uplift, to empower, and to connect. Through clothing, art, and design, we share our stories and wear our culture proudly, not just for ourselves but for the generations to come.

We honour our tūpuna (ancestors) by keeping their legacy alive, while also creating space for rangatahi (youth) to stand tall in who they are.

When you wear Proud to be Māori, you’re not just representing a brand. You’re joining a movement — one that celebrates whakapapa, strengthens whānau, and carries our culture forward.

We are Māori. We are proud. We are unbreakable.